Demographics

We have decided to target our thriller towards those at the lowest level of subsistence and the working class. The reason we have targeted this group because it has the largest poplulation of any of the groups. The only way we would target the upper class would be through dialogue but since we aren't using any dialogue in the opening sequence of our thriller we cannot target the upper class. We found that it would be very hard to target a specific group, here is an example of a demographics table:

Social Grade	Social Status	Occupation
A	upper middle class	higher managerial, administrative or professional
B	middle class	intermediate managerial, administrative or professional
C1	lower middle class	supervisory or clerical, junior managerial, administrative or professional
C2	skilled working class	skilled manual workers
D	working class	semi and unskilled manual workers
E	those at lowest level of subsistence	state pensioners or widows (no other earner), casual or lowest grade workers

I don't agree with this table as someone with a social grade of an A can like the same thing as someone with a social grade of an E, I prefer the phsycographics table as they are marked on their personalities and not their social grade. This is actually relevant to what film they like and who we can target for our thriller. We are planning on targeting the explorer group, they value difference so then they might give our thriller a chance.