http://www.youtube.com/watch?v=UBCQLGZTBxI
The intro to Insidious gives a clear view of what genre the movie is, it builds up tension even before the film has properly started. For example it starts with complete darkness and soft spooky music playing in the background, this immediately lets the viewer know what type of film it is, also promoting fear within the viewer.
The camera slowly pans down to reveal a spherical lamp, 'James Wan' appears on the lamp completing the sentence 'A James Wan Production'. This man is a known horror film producer and was most famous for producing the Saw film; he has also directed 'Dead Silence', 'The Conjuring' and many more, some viewers would recognise his name and associate him to his other films, knowing that those movies are scary horrors they then have high expectations for the following film.
As all this is happening the music is constantly but gradually increasing in volume; the camera spins round 180 degrees to reveal it was upside down and is actually the lamp in the little boys bedroom. The camera slowly pans around the boys room, this is creating tension and building fear inside the person watching.
As the camera pans around a doorway it shows a figure's sillhouette standing in the window, the music dramatically and suddenly increases and turns into screeching violins. Music carries on as camera turns corner to see an old woman with a veil on holding a candle which is only illuminating her face, this in itself is scary as you can only see her face and nothing else.
The camera zooms in on her face and only stops when the only thing on the screen is her head, sound and camera fade away to complete darkness; just how it started. There is a few seconds silence followed by very loud sudden screeching violins probably making the viewer jump.
In horror films the directors usually use long takes to build the tension in the shot but also for the viewers mind to play tricks on them, you may start to see things in the shadows the longer it goes on. The whole intro for Insidious is filmed in one shot, there are no cuts or fades it is just constant.

The intro to Insidious gives a clear view of what genre the movie is, it builds up tension even before the film has properly started. For example it starts with complete darkness and soft spooky music playing in the background, this immediately lets the viewer know what type of film it is, also promoting fear within the viewer.
The camera slowly pans down to reveal a spherical lamp, 'James Wan' appears on the lamp completing the sentence 'A James Wan Production'. This man is a known horror film producer and was most famous for producing the Saw film; he has also directed 'Dead Silence', 'The Conjuring' and many more, some viewers would recognise his name and associate him to his other films, knowing that those movies are scary horrors they then have high expectations for the following film.
As all this is happening the music is constantly but gradually increasing in volume; the camera spins round 180 degrees to reveal it was upside down and is actually the lamp in the little boys bedroom. The camera slowly pans around the boys room, this is creating tension and building fear inside the person watching.
As the camera pans around a doorway it shows a figure's sillhouette standing in the window, the music dramatically and suddenly increases and turns into screeching violins. Music carries on as camera turns corner to see an old woman with a veil on holding a candle which is only illuminating her face, this in itself is scary as you can only see her face and nothing else.
The camera zooms in on her face and only stops when the only thing on the screen is her head, sound and camera fade away to complete darkness; just how it started. There is a few seconds silence followed by very loud sudden screeching violins probably making the viewer jump.
In horror films the directors usually use long takes to build the tension in the shot but also for the viewers mind to play tricks on them, you may start to see things in the shadows the longer it goes on. The whole intro for Insidious is filmed in one shot, there are no cuts or fades it is just constant.

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